Personal Selling
Personal presentations by the firm’s sales force for the purpose of engaging customers, making sales, and building customer relationships.
Sales Person
Salesperson An individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building.
Salespeople link the company with its customers. To many customers, the salesperson is the company.
Sales force management
Analyzing, planning, implementing, and controlling sales force activities
The sales force structure
- Territorial sales force structure
- Product sales force structure
- Customer (or market) sales force structure
Sales Promotion
Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now.
Personal selling atau penjualan perorangan merupakan tenaga penjual dari sebuah perusahaan yang menggait customer yang mewakili perusahaan.
– sales person aktivitas prospeks calon costumer, costumer dan melakukan penjualan kemudian rencana produk baru membangun hubungan jangka panjang supaya tetap menjadi customer perusahaan.
Kategori sales forces structure:
– struktur tenaga penjual yang mempunyai wilayah kerja berdasar daerah yang mewakili perusahaan secara keseluruhan.
– membuat struktur tenaga penjutgang mempunyai wilayah kerja berdasar daerah yang mewakili perusahaan.
– struktur tenaga penjual yang dibentuk oleh tenaga costumer costumer.