Posted inManajemen Pemasaran
Membuat Rencana Penjualan: Kunci Mencapai Tujuan Bisnis
Tentang Rencana Penjualan Rencana penjualan adalah dokumen terperinci yang menguraikan strategi penjualan perusahaan, tujuan, target…
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Keterampilan Manajemen Pemasaran Internasional Apakah Dibutuhkan
Manajemen pemasaran internasional melibatkan proses perencanaan, pengorganisasian, dan pelaksanaan strategi pemasaran untuk mempromosikan produk atau…
Posted inManajemen Pemasaran
The Global Marketplace
Global Marketing Today The rapidly changing global environment provides both opportunities and threats. It’s difficult…
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Creating Competitive Advantage
Competition Competitive advantage An advantage over competitors gained by offering consumers greater value Competitor analysis…
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Direct, Online, Social Media, and Mobile Marketing
Direct and Digital Marketing Direct and digital marketing involve engaging directly with carefully targeted individual…
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Personal Selling and Sales Promotion
Personal Selling Personal presentations by the firm’s sales force for the purpose of engaging customers,…
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Advertising and Public Relations
Advertising COMPANIES MUST DO MORE than simply create customer value. They must also engage target…
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Engaging Consumers and Communicating Customer Value
The Promotion Mix The promotion mix is the marketer’s bag of tools for engaging and…
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Place
Supply Chains And The Value Delivery Network Producing a product or service and making it…
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Pricing
PricingUnderstanding And Capturing Customer Value Objective 1 What Is a Price? Objective 2 Major Pricing…