Product, Services, and Brands Building Customer Value Objective 1 What Is a Product? Objective 2 […]
Customer Value–Driven Marketing Strategy: Creating Value for Target Customers
Objectives Outline Objective 1 Define the major steps in designing a customer value–driven marketing strategy: […]
Consumer Markets and Buyer Behavior and Business Markets and Business Buyer Behavior
Consumer Markets and Buyer Behavior Objectives Outline Objective 1 Define the consumer market and construct […]
Analyzing the Marketing Environment and Managing Marketing Information to Gain Customer Insights
Analyzing the Marketing Environment Objectives Outline Objective 1 Describe the environmental forces that affect the […]
Company and Marketing Strategy
Company and Marketing Strategy Objective Outlines Objective 1 explain company-wide strategic planning and its four […]
Marketing: Creating Customer Value and Engagement
Essential functions of Business 1, Marketing 2. Production/operations 3. Finance/accounting 4. Human resources Marketing The […]