Posted inManajemen Pemasaran Customer Value–Driven Marketing Strategy: Creating Value for Target Customers Posted by By Eko Tjiptojuwono 01/04/2019 Objectives Outline Objective 1 Define the major steps in designing a customer value–driven marketing strategy:…
Posted inManajemen Pemasaran Consumer Markets and Buyer Behavior and Business Markets and Business Buyer Behavior Posted by By Eko Tjiptojuwono 01/04/2019 Consumer Markets and Buyer Behavior Objectives Outline Objective 1 Define the consumer market and construct…
Posted inManajemen Pemasaran Analyzing the Marketing Environment and Managing Marketing Information to Gain Customer Insights Posted by By Eko Tjiptojuwono 01/04/2019 Analyzing the Marketing Environment Objectives Outline Objective 1 Describe the environmental forces that affect the…
Posted inManajemen Pemasaran Company and Marketing Strategy Posted by By Eko Tjiptojuwono 01/04/2019 Company and Marketing Strategy Objective Outlines Objective 1 explain company-wide strategic planning and its four…
Posted inKewirausahaan KARAKTER WIRAUSAHA SUKSES Posted by By Eko Tjiptojuwono 27/02/2019 WIRAUSAHA DAN IMPIAN Kita adalah realita di masa kini. Sejarah di masa lalu. Dan di…
Posted inManajemen Pemasaran Marketing: Creating Customer Value and Engagement Posted by By Eko Tjiptojuwono 25/02/2019 Essential functions of Business 1, Marketing 2. Production/operations 3. Finance/accounting 4. Human resources Marketing The…