Posted inManajemen Pemasaran The Global Marketplace Posted by By Eko Tjiptojuwono 18/06/2019 Global Marketing Today The rapidly changing global environment provides both opportunities and threats. It’s difficult…
Posted inManajemen Pemasaran Creating Competitive Advantage Posted by By Eko Tjiptojuwono 18/06/2019 Competition Competitive advantage An advantage over competitors gained by offering consumers greater value Competitor analysis…
Posted inManajemen Pemasaran Direct, Online, Social Media, and Mobile Marketing Posted by By Eko Tjiptojuwono 18/06/2019 Direct and Digital Marketing Direct and digital marketing involve engaging directly with carefully targeted individual…
Posted inManajemen Pemasaran Personal Selling and Sales Promotion Posted by By Eko Tjiptojuwono 18/06/2019 Personal Selling Personal presentations by the firm’s sales force for the purpose of engaging customers,…
Posted inManajemen Pemasaran Advertising and Public Relations Posted by By Eko Tjiptojuwono 18/06/2019 Advertising COMPANIES MUST DO MORE than simply create customer value. They must also engage target…
Posted inManajemen Pemasaran Engaging Consumers and Communicating Customer Value Posted by By Eko Tjiptojuwono 18/06/2019 The Promotion Mix The promotion mix is the marketer’s bag of tools for engaging and…
Posted inManajemen Pemasaran Place Posted by By Eko Tjiptojuwono 17/06/2019 Supply Chains And The Value Delivery Network Producing a product or service and making it…
Posted inKewirausahaan PENETAPAN PRODUK UNGGUL DAN MANAJEMEN INOVASI Posted by By Eko Tjiptojuwono 12/06/2019 PENETAPAN PRODUK UNGGUL DAN MANAJEMEN INOVASI Salah satu tantangan dalam mengembangkan produk dan jasa yang…
Posted inKewirausahaan Mengembangkan Inovasi dan Menciptakan Produk dan Layanan yang Unggul Posted by By Eko Tjiptojuwono 12/06/2019 Mengembangkan Inovasi dan Menciptakan Produk dan Layanan yang Unggul Untuk berwirausaha, inovasi dan kreatifitas adalah…