Global Marketing Today The rapidly changing global environment provides both opportunities and threats. It’s difficult […]
Creating Competitive Advantage
Competition Competitive advantage An advantage over competitors gained by offering consumers greater value Competitor analysis […]
Direct, Online, Social Media, and Mobile Marketing
Direct and Digital Marketing Direct and digital marketing involve engaging directly with carefully targeted individual […]
Personal Selling and Sales Promotion
Personal Selling Personal presentations by the firm’s sales force for the purpose of engaging customers, […]
Advertising and Public Relations
Advertising COMPANIES MUST DO MORE than simply create customer value. They must also engage target […]
Engaging Consumers and Communicating Customer Value
The Promotion Mix The promotion mix is the marketer’s bag of tools for engaging and […]
PENETAPAN PRODUK UNGGUL DAN MANAJEMEN INOVASI
PENETAPAN PRODUK UNGGUL DAN MANAJEMEN INOVASI Salah satu tantangan dalam mengembangkan produk dan jasa yang […]
Mengembangkan Inovasi dan Menciptakan Produk dan Layanan yang Unggul
Mengembangkan Inovasi dan Menciptakan Produk dan Layanan yang Unggul Untuk berwirausaha, inovasi dan kreatifitas adalah […]