Objectives Outline Objective 1 Define the major steps in designing a customer value–driven marketing strategy: […]
Consumer Markets and Buyer Behavior and Business Markets and Business Buyer Behavior
Consumer Markets and Buyer Behavior Objectives Outline Objective 1 Define the consumer market and construct […]
Analyzing the Marketing Environment and Managing Marketing Information to Gain Customer Insights
Analyzing the Marketing Environment Objectives Outline Objective 1 Describe the environmental forces that affect the […]
Company and Marketing Strategy
Company and Marketing Strategy Objective Outlines Objective 1 explain company-wide strategic planning and its four […]