THE ROLE OF HOTEL IN IMPROVING MICE ACTIVITIES IN SURABAYA CITY

Abstract

Convention is a meeting of a group of people who share ideas, experiences, and information through open talk,
ready to hear each other and learn, discuss and then summarize the topics discussed in the meeting. The activities
of MICE are Meeting, Incentive Trip, Conference, Exhibition. MICE is a big business in the field of tourism
with activities combine business and leisure. Because MICE is a big business, the writer's interest in writing
about the role of hotels in improving their activities may be demonstrated by graphs. Methods conducted include
literature review with two literatures used, among others, M. Kesrul with a book entitled Meeting, Incentive
Trip, Conference, Exhibition, and Nyoman S. Pendit, his book entitled Convention Tour, secondary data
collection with data collection on the number of organizations, agencies, governments, associations conducting
MICE activities at randomly selected hotels with MICE facilities. Writing results based on data collected during
the year 2017 and poured in the form of a graph then obtained the results that occur the role of the hotel in MICE
activities very good and often conducted activities in the form: Meeting, Workshop, Conference, and Wedding.
The hotel is the object of data collection, namely Hotel Grand Simpang Surabaya, Hotel Aria Centra, and Hotel
Zest Jemursari located in Surabaya