BUSINESS FEASIBILITY STUDY ANALYSIS “H&M ICE TEA (Hayok Drink)”

Abstrak

By considering the consumption figures for ready-made food and drinks in the Surabaya area, the iced tea business has a profitable and promising business opportunity. H&M Ice Tea is an iced tea drink business that provides refreshment in the middle of the hot city of Surabaya, even during the rainy season. The purpose of holding a feasibility study for this iced tea business is to find out whether this business is feasible or not and how much profit can be obtained if this business is run.

The research method used is a qualitative method using interviews and surveys, namely a research method in which researchers collect data by talking directly with participants or research subjects and distributing surveys using Google Form. The questions asked included several aspects, namely legal aspects, environmental aspects, marketing aspects and economic aspects related to the iced tea business in the city of Surabaya. The collected research results and existing data are then processed, analyzed and processed on the basis of the theories studied and used as research and discussion material to produce a conclusion that can be used as a basis for providing the best recommendations. The research results show that the iced tea business has fulfilled the aspects of the business feasibility study and is feasible to run.