THE EFFECT OF REWARD AND PUNISHMENT IMPLEMENTATION ON LEVEL OF JOB LOYALTY AND WORK MOTIVATION EMPLOYEES AT CERITA KOPI RESTAURANT

Abstract

Reward and Punishment is a concept that is developed from a concept of human resource management, especially aimed at motivating someone to do good and improve their achievements. Both of these methods have long been known in the world of work. Therefore, reward and punishment are two factors that greatly affect the performance of employees. A gift or reward is a tool to spur employees so they can feel happy because the deeds or work that has been done (get an award) and vice versa, if the employee makes a mistake, then will get a punishment so that employees do not repeat the same mistake. The success of all things will be determined from the kinds of behavior

in human psychology, especially work behavior. The work environment is a social life that is lived covering psychic workers, mental and physical in a company.  This will later affect the performance of a person or employee in carrying out all their duties.