INVITATION BUSINESS FEASIBILITY STUDY ANALYSIS CUSTOM “ICARDU” IN BLITAR DISTRICT

Abstract

Given the high number of weddings in Blitar Regency, the printed invitation business presents a profitable and sustainable opportunity. ICARDU is a company specializing in custom invitation printing, allowing engaged couples to personalize their wedding invitations according to their preferences and vision.This business feasibility study aims to assess the viability of ICARDU’s custom invitation printing business by evaluating its potential profitability and sustainability. Specifically, the study examines whether the business is worth pursuing and the expected level of profitability.

The research adopts a qualitative approach, utilizing interviews to gather data directly from participants. The interview questions cover key aspects such as financial feasibility, socio-cultural factors, and marketing strategies related to the custom invitation business in Blitar Regency. The collected data is then processed and analyzed using relevant theoretical frameworks to draw meaningful conclusions and recommendations.The findings indicate that ICARDU’s custom invitation printing business meets the necessary feasibility criteria and is suitable for operation.