BUDAYA BELANJA ONLINE MASYARAKAT PALANGKA RAYA MELALUI APLIKASI SHOPEE

Abstract

One of the developments due to technological advances is the increasingly popular phenomenon of online shopping culture. Many online applications include Shopee, Lazada, Tokopedia. Online shopping has benefits because it is easily accessible. On the other hand, it also raises concerns related to data security issues and for the community itself raises hedonism. The approach used in this research is qualitative with data collection through interviews and observations. The results showed that online shopping habits using the Shopee application not only fulfill needs but also fulfill desires because fulfilling
desires includes fulfilling psychological needs. The method of shopping and payment varies according to ability, which can be through direct delivery to the address and through shopee agents. Even with the payment method through partner franchise stores, ATM / banking, or COD. for shopping days, they prefer the beautiful dates and the 25th because there is free shipping. Online shopping has the advantages of being easy, cheap, and creditworthy. While the disadvantages are sometimes the goods that come are not suitable and this online shopping habit brings pleasure and becomes an addiction so that it can lead to waste. Apart from the advantages and disadvantages, the use of this online shopping application is in
sight, the community must be able to utilize it properly because it is a development of the buying and selling system that was originally barter.