{"id":548,"date":"2024-11-04T09:47:37","date_gmt":"2024-11-04T09:47:37","guid":{"rendered":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/?p=548"},"modified":"2026-05-14T20:20:14","modified_gmt":"2026-05-14T20:20:14","slug":"membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/","title":{"rendered":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.&nbsp; Keberhasilan di industri perhotelan kini sangat bergantung pada strategi pemasaran digital yang efektif dan pengelolaan reputasi online yang cermat.&nbsp; Dalam dunia yang terhubung secara online, citra dan reputasi hotel dapat terbangun dan hancur hanya dalam hitungan detik.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2022\/11\/02\/19\/24\/hotel-7565884_1280.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Salah satu kunci utama adalah memanfaatkan kekuatan media sosial.&nbsp; Platform seperti Instagram, Facebook, dan TikTok menjadi lahan subur untuk membangun brand awareness dan keterlibatan dengan calon tamu.&nbsp; Hotel perlu menciptakan konten visual yang menarik,&nbsp; menampilkan keunikan hotel, fasilitas, dan pengalaman menginap yang ditawarkan.&nbsp; Strategi konten yang konsisten dan engagement yang aktif dengan followers sangat penting untuk membangun komunitas online yang loyal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search Engine Optimization (SEO) juga menjadi faktor krusial.&nbsp; Hotel perlu mengoptimalkan website mereka agar muncul di halaman pertama hasil pencarian Google ketika calon tamu mencari hotel di lokasi tertentu.&nbsp; Ini melibatkan penggunaan kata kunci yang relevan, optimasi gambar, dan membangun backlink dari website terpercaya.&nbsp; Website hotel juga harus responsif dan mudah diakses melalui berbagai perangkat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid advertising atau iklan berbayar di platform digital seperti Google Ads dan media sosial juga dapat menjadi strategi yang efektif untuk menjangkau audiens yang lebih luas.&nbsp; Iklan yang ditargetkan dengan tepat dapat meningkatkan efisiensi pemasaran dan ROI (Return on Investment).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namun, membangun brand yang kuat tidak cukup hanya dengan promosi.&nbsp; Pengelolaan reputasi online menjadi sangat penting.&nbsp; Ulasan tamu di platform seperti TripAdvisor, Booking.com, dan Google sangat berpengaruh terhadap keputusan calon tamu.&nbsp; Hotel perlu memantau ulasan secara aktif, merespon komentar baik positif maupun negatif dengan profesional, dan belajar dari kritik untuk meningkatkan pelayanan.&nbsp; Menangani keluhan dengan cepat dan efektif dapat menunjukkan komitmen hotel terhadap kepuasan pelanggan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing juga tetap menjadi alat yang ampuh.&nbsp; Dengan mengumpulkan alamat email tamu, hotel dapat mengirimkan newsletter, penawaran khusus, dan informasi terbaru.&nbsp; Personalization dalam email marketing dapat meningkatkan tingkat keterbukaan dan konversi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer marketing&nbsp; juga semakin populer.&nbsp; Kolaborasi dengan travel blogger atau influencer dapat meningkatkan visibilitas hotel dan menjangkau audiens yang lebih luas.&nbsp; Pemilihan influencer yang tepat dan strategi kolaborasi yang kreatif sangat penting untuk memastikan hasil yang maksimal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oleh karena itu, membangun brand hotel yang kuat di era digital membutuhkan strategi pemasaran yang terintegrasi dan pengelolaan reputasi online yang cermat.&nbsp; Dengan memanfaatkan teknologi dan platform digital secara efektif, hotel dapat membangun brand awareness, meningkatkan engagement dengan calon tamu, dan mengelola reputasi mereka dengan baik.&nbsp; Ini adalah kunci untuk keberhasilan jangka panjang di industri perhotelan yang semakin kompetitif.<\/p>\n\n\n\n<div class=\"mangsud\" style=\"position: absolute; left: -9999px; top: -9999px; width: 1px; height: 1px; overflow: hidden;\">\n<p><a href=\"https:\/\/mahad.uinsyahada.ac.id\/\">slot 4d<\/a><\/p>\n<p><a href=\"https:\/\/mahad.uinsyahada.ac.id\/\">slot gacor 4d<\/a><\/p>\n<p><a href=\"https:\/\/mahad.uinsyahada.ac.id\/\">slot<\/a><\/p>\n<p><a href=\"https:\/\/mahad.uinsyahada.ac.id\/\">slot gacor<\/a><\/p>\n<p><a href=\"https:\/\/febi.uinsyahada.ac.id\/\">slot gacor anti rungkad<\/a><\/p>\n<p><a href=\"https:\/\/febi.uinsyahada.ac.id\/\">slot777<\/a><\/p>\n<p><a href=\"https:\/\/febi.uinsyahada.ac.id\/dokumen\/\">slot gacor anti rungkad<\/a><\/p>\n<p><a href=\"https:\/\/febi.uinsyahada.ac.id\/dokumen\/\">slot777<\/a><\/p>\n<p><a href=\"https:\/\/lppm.uinsyahada.ac.id\/\">slot 4d<\/a><\/p>\n<p><a href=\"https:\/\/lppm.uinsyahada.ac.id\/\">slot gacor 4d<\/a><\/p>\n<p><a href=\"https:\/\/kemahasiswaan.umtas.ac.id\/\">slot thailand<\/a><\/p>\n<p><a href=\"https:\/\/lpm.umtas.ac.id\/\">slot gampang jp<\/a><\/p>\n<p><a href=\"https:\/\/pgsd.umtas.ac.id\/\">slot hoki<\/a><\/p>\n<p><a href=\"https:\/\/perpustakaan.uinsyahada.ac.id\/scopus-indexed-journals\/\">slot thailand<\/a><\/p>\n<p><a href=\"https:\/\/ft.umtas.ac.id\/sejarah\/\">slot gacor<\/a><\/p>\n<p><a href=\"https:\/\/ftik.uinsyahada.ac.id\/\">slot88<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2,15,14],"tags":[113,112,121,67,115],"class_list":["post-548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel-populer","category-berita","category-pariwisata","category-perhotelan","tag-kerja","tag-kuliah","tag-pariwisata-2","tag-perhotelan-2","tag-surabaya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan<\/title>\n<meta name=\"description\" content=\"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan\" \/>\n<meta property=\"og:description\" content=\"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Sarjana Terapan Pengelolaan Perhotelan\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-04T09:47:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T20:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"602\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adminpp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminpp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\"},\"author\":{\"name\":\"adminpp\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/bb3f6559ac7e05e39ffd14b988bafdb4\"},\"headline\":\"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online\",\"datePublished\":\"2024-11-04T09:47:37+00:00\",\"dateModified\":\"2026-05-14T20:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\"},\"wordCount\":477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization\"},\"image\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg\",\"keywords\":[\"kerja\",\"kuliah\",\"pariwisata\",\"perhotelan\",\"surabaya\"],\"articleSection\":[\"Artikel populer\",\"Berita\",\"pariwisata\",\"perhotelan\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\",\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\",\"name\":\"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan\",\"isPartOf\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg\",\"datePublished\":\"2024-11-04T09:47:37+00:00\",\"dateModified\":\"2026-05-14T20:20:14+00:00\",\"description\":\"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.\",\"breadcrumb\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage\",\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg\",\"contentUrl\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg\",\"width\":602,\"height\":802},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#website\",\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/\",\"name\":\"Sarjana Terapan Pengelolaan Perhotelan\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization\",\"name\":\"Sarjana Terapan Pengelolaan Perhotelan\",\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2021\/05\/cropped-cropped-cropped-cropped-Logo-Kecil.png\",\"contentUrl\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2021\/05\/cropped-cropped-cropped-cropped-Logo-Kecil.png\",\"width\":512,\"height\":512,\"caption\":\"Sarjana Terapan Pengelolaan Perhotelan\"},\"image\":{\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/pengelolaanperhotelan_nsc\/?igshid=YmMyMTA2M2Y\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/bb3f6559ac7e05e39ffd14b988bafdb4\",\"name\":\"adminpp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6b57fcfb4cb24a36b6fb0d0ee9c0f4c355cf51803a6b1690f2c499e17de2a734?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6b57fcfb4cb24a36b6fb0d0ee9c0f4c355cf51803a6b1690f2c499e17de2a734?s=96&d=mm&r=g\",\"caption\":\"adminpp\"},\"sameAs\":[\"https:\/\/pp.nscpolteksby.ac.id\"],\"url\":\"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/author\/adminpp\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan","description":"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/","og_locale":"en_US","og_type":"article","og_title":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan","og_description":"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.","og_url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/","og_site_name":"Sarjana Terapan Pengelolaan Perhotelan","article_published_time":"2024-11-04T09:47:37+00:00","article_modified_time":"2026-05-14T20:20:14+00:00","og_image":[{"width":602,"height":802,"url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg","type":"image\/jpeg"}],"author":"adminpp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"adminpp","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#article","isPartOf":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/"},"author":{"name":"adminpp","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/bb3f6559ac7e05e39ffd14b988bafdb4"},"headline":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online","datePublished":"2024-11-04T09:47:37+00:00","dateModified":"2026-05-14T20:20:14+00:00","mainEntityOfPage":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/"},"wordCount":477,"commentCount":0,"publisher":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization"},"image":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage"},"thumbnailUrl":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg","keywords":["kerja","kuliah","pariwisata","perhotelan","surabaya"],"articleSection":["Artikel populer","Berita","pariwisata","perhotelan"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/","url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/","name":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online - Sarjana Terapan Pengelolaan Perhotelan","isPartOf":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage"},"image":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage"},"thumbnailUrl":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg","datePublished":"2024-11-04T09:47:37+00:00","dateModified":"2026-05-14T20:20:14+00:00","description":"Di era digital yang serba cepat ini, membangun brand hotel yang kuat bukanlah sekadar memiliki bangunan megah dan pelayanan prima.","breadcrumb":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#primaryimage","url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg","contentUrl":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2024\/11\/pp-37.jpg","width":602,"height":802},{"@type":"BreadcrumbList","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/membangun-brand-hotel-yang-kuat-di-era-digital-strategi-pemasaran-dan-pengelolaan-reputasi-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/"},{"@type":"ListItem","position":2,"name":"Membangun Brand Hotel yang Kuat di Era Digital: Strategi Pemasaran dan Pengelolaan Reputasi Online"}]},{"@type":"WebSite","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#website","url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/","name":"Sarjana Terapan Pengelolaan Perhotelan","description":"","publisher":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#organization","name":"Sarjana Terapan Pengelolaan Perhotelan","url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/logo\/image\/","url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2021\/05\/cropped-cropped-cropped-cropped-Logo-Kecil.png","contentUrl":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-content\/uploads\/2021\/05\/cropped-cropped-cropped-cropped-Logo-Kecil.png","width":512,"height":512,"caption":"Sarjana Terapan Pengelolaan Perhotelan"},"image":{"@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/pengelolaanperhotelan_nsc\/?igshid=YmMyMTA2M2Y"]},{"@type":"Person","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/bb3f6559ac7e05e39ffd14b988bafdb4","name":"adminpp","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6b57fcfb4cb24a36b6fb0d0ee9c0f4c355cf51803a6b1690f2c499e17de2a734?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b57fcfb4cb24a36b6fb0d0ee9c0f4c355cf51803a6b1690f2c499e17de2a734?s=96&d=mm&r=g","caption":"adminpp"},"sameAs":["https:\/\/pp.nscpolteksby.ac.id"],"url":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/author\/adminpp\/"}]}},"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":5,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":1147,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/posts\/548\/revisions\/1147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/media\/549"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/pengelolaan-perhotelan\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}