{"id":185,"date":"2022-01-03T02:02:56","date_gmt":"2022-01-03T02:02:56","guid":{"rendered":"https:\/\/mpi.nscpolteksby.ac.id\/?p=185"},"modified":"2023-02-23T04:28:47","modified_gmt":"2023-02-23T04:28:47","slug":"pengantar-pemasaran-internasional","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/manajemen-pemasaran-internasional\/2022\/01\/03\/pengantar-pemasaran-internasional\/","title":{"rendered":"PENGANTAR PEMASARAN INTERNASIONAL"},"content":{"rendered":"\n

Alasan Pemasaran Global<\/h2>\n\n\n\n

\u2022 Pertumbuhan
\u2013 Akses ke pasar baru
\u2013 Akses ke sumber daya
\u2022 Bertahan hidup
\u2013 Melawan pesaing dengan biaya lebih rendah (karena peningkatan akses ke sumber daya)<\/p>\n\n\n\n

Globalisasi<\/h2>\n\n\n\n

\u2022 Globalisasi adalah integrasi pasar, negara-bangsa, dan teknologi yang tak terhindarkan ke tingkat yang belum pernah disaksikan sebelumnya – dengan cara yang memungkinkan individu, perusahaan, dan negara-bangsa untuk menjangkau seluruh dunia lebih jauh, lebih cepat, lebih dalam, dan lebih murah dari sebelumnya sebelumnya, dan dengan cara yang memungkinkan dunia menjangkau individu, perusahaan, dan negara-bangsa lebih jauh, lebih cepat, lebih dalam, dan lebih murah dari sebelumnya.<\/p>\n\n\n\n

Pemasaran Global Vs. Pemasaran<\/h2>\n\n\n\n

\u2022 Pemasaran adalah proses perencanaan dan pelaksanaan konsepsi, penetapan harga, promosi, dan distribusi barang, ide, dan jasa untuk menciptakan pertukaran yang memuaskan tujuan individu dan organisasi.
\u2022 Pemasaran global berfokus pada peluang dan ancaman pasar global.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Apa itu Industri Global?<\/h2>\n\n\n\n

\u2022 Suatu industri bersifat global sejauh posisi industri perusahaan di satu negara saling bergantung dengan posisi industrinya di negara lain
\u2022 Indikator globalisasi:
\u2013 Rasio perdagangan lintas batas terhadap total produksi di seluruh dunia
\u2013 Rasio investasi lintas batas terhadap total investasi modal
\u2013 Proporsi pendapatan industri yang dihasilkan oleh perusahaan yang bersaing di wilayah utama dunia<\/p>\n\n\n\n

Globalisasi atau Lokalisasi Global?<\/h2>\n\n\n\n

\u2022 Globalisasi
\u2013 Mengembangkan produk standar yang dipasarkan di seluruh dunia dengan bauran pemasaran standar
\u2013 Inti dari pemasaran massal
\u2022 Lokalisasi global
\u2013 Menggabungkan standarisasi dan kustomisasi dengan cara meminimalkan biaya sambil memaksimalkan kepuasan
\u2013 Inti dari segmentasi
\u2013 Berpikir secara global, bertindak secara lokal<\/p>\n","protected":false},"excerpt":{"rendered":"

Alasan Pemasaran Global \u2022 Pertumbuhan\u2013 Akses ke pasar baru\u2013 Akses ke sumber daya\u2022 Bertahan hidup\u2013 […]<\/p>\n","protected":false},"author":4,"featured_media":187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,1],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita-terbaru","category-uncategorized"],"yoast_head":"\nPENGANTAR PEMASARAN INTERNASIONAL -<\/title>\n<meta name=\"description\" content=\"Pemasaran adalah proses perencanaan dan pelaksanaan konsepsi, penetapan harga, promosi, dan distribusi barang, ide, dan jasa untuk menciptakan pertukaran yang memuaskan tujuan individu dan organisasi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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