THE CONSUMER PERCEPTION OF BROKETIR PRODUCTS (BLACK STICKY RICE BROWNIES) AS A DEVELOPMENT OF BUSINESS MODEL CANVAS

Abstrak

Finding out how consumers feel about Broketir products—brownies ketan ireng—and developing their opinions using a business model canvas are the goals of this study. Data on consumer opinions of black sticky rice brownie items are gathered through the use of an online survey disseminated using Google Form. This approach was selected due to its capacity to quickly and efficiently gather relevant and organized data from a large number of respondents. The questionnaire utilized is a closed questionnaire; responses are limited to selecting directly from the written question column options that have been provided. Following data collection, the researcher organized the information into nine business model canvas elements for study.

Based on the nine elements of the business model canvas that have been described from customer perceptions, this broketir business shows the potential to grow in the future, making this broketir one of the long-term businesses and. From the analysis of the nine elements, the broketir business has a strong foundation and can grow with the right strategy.