E-Boook for International Marketing Management
- A dynamic capability view of marketing analytics Evidence from UK firms.pdf (734.64KB)
- An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance.pdf (937.48KB)
- A process model of tacit knowledge transfer between sales and marketing.pdf (1.13MB)
- Artificial intelligence as an enabler of B2B marketing A dynamic capabilities micro-foundations approach.pdf (700.84KB)
- Artificial intelligence in marketing Topic modeling, scientometric analysis, and research agenda.pdf ( bytes)
- Bridging Asia and the world Searching for academic excellence and best practice in marketing and management.pdf (368.86KB)
- Business capabilities for industrial firms A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management.pdf (631.46KB)
- Business strategy and the management of digital marketing.pdf (653.28KB)
- Call for papers Current trends and innovations in marketing management.pdf (198.64KB)
- Changes in the structures and directions of destination management and marketing research A bibliometric mapping study, 2005–2016.pdf ( bytes)
- Citation classics from Industrial Marketing Management Celebrating forty-seven years of publications on business-to-business marketing management.pdf (197.74KB)
- Cognitive computing, Big Data Analytics and data driven industrial marketing.pdf ( bytes)
- Continuous improvement at Industrial Marketing Management Suggestions from the Editorial Review Board.pdf (180.5KB)
- Corporate social responsibility and cash flow volatility The curvilinear moderation of marketing capability.pdf (482.94KB)
- Curbing opportunism in marketing channels The roles of influence strategy and perceived fairness.pdf (687.11KB)
- Data and resource maximization in business-to-business marketing experiments Methodological insights from data partitioning.pdf (947.88KB)
- Digital mediation in business-to-business marketing A bibliometric analysis.pdf (1.91MB)
- Does social capital matter for supply chain resilience The role of absorptive capacity and marketing-supply chain management alignment.pdf (720.5KB)
- Editorial introduction Luxury services focusing on marketing and management.pdf (311.38KB)
- Effectual and causal reasoning in the adoption of marketing automation.pdf (1.4MB)
- Et-moone and marketing relationship governance The effect of digital transformation and ICT during the COVID-19 pandemic.pdf (1.05MB)
- Examining the evolution of citations and team composition in Industrial Marketing Management.pdf (547.56KB)
- Fashion marketing trends in social media and sustainability in fashion management.pdf (496.22KB)
- Flexibility in marketing & sales interfacing processes.pdf ( bytes)
- Future of hospitality marketing and management research.pdf (149.68KB)
- How green product demands influence industrial buyer or seller relationships, knowledge, and marketing dynamic capabilities.pdf ( bytes)
- How social media influencers’ narrative strategies benefit cultivating influencer marketing Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure.pdf ( bytes)
- Impact assessment of social media usage in B2B marketing A review of the literature and a way forward.pdf (6.61MB)
- IMP thinking and IMM Co-creating value for business marketing.pdf (1.45MB)
- Industrial marketing management digital media optimization for B2B marketing.pdf (1.8MB)
- Innovative digital marketing management in B2B markets.pdf (371.15KB)
- Introducing interdisciplinary research in Industrial Marketing Management.pdf (335.83KB)
- Introduction Commentaries on the Citation Classics in Industrial Marketing Management.pdf (353.36KB)
- Journal positioning meta-issues as evolving contexts Organizational marketing at the crossroads.pdf (834.69KB)
- Key trends in business-to-business services marketing strategies Developing a practice-based research agenda.pdf (616.59KB)
- Machine learning for marketing on the KNIME Hub The development of a live repository for marketing applications.pdf (9.68MB)
- Marketing capability and new venture survival The role of marketing myopia.pdf (1.7MB)
- Outsourcing integration and third party logistics services An appreciation of two ‘classic’ articles in industrial marketing management.pdf ( bytes)
- Past, present, and future business-to-business marketing research.pdf ( bytes)
- Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999–2013) A citation analysis.pdf ( bytes)
- Performance consequences of marketing standardization or adaptation A systematic literature review and future research agenda.pdf (1.22MB)
- Predicting consumer gaze hits A simulation model of visual attention to dynamic marketing stimuli.pdf (1.23MB)
- Purchasing and supply management in an industrial marketing perspective.pdf (395.81KB)
- Qualitative research in business marketing management.pdf (2.2MB)
- Quality Assessment of Management Decisions in the System of Marketing and Public Relations of a Transport Enterprise.pdf (522.42KB)
- Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing.pdf ( bytes)
- Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing.pdf (942.17KB)
- Relationships and networks as examined in Industrial Marketing Management.pdf (741.31KB)
- Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices Replication and Extension.pdf ( bytes)
- Sanctions and tourism Conceptualisation and implications for destination marketing and managemen.pdf (585.35KB)
- Setting B2B digital marketing in artificial intelligence-based CRMs A review and directions for future research.pdf (2.21MB)
- Strategic orientation, innovation performance and the moderating influence of marketing management.pdf ( bytes)
- Strategic use of social media within business-to-business (B2B) marketing A systematic literature review.pdf ( bytes)
- Supply chain management in industrial marketing–Relationships matter.pdf ( bytes)
- Sustainable marketing activities of traditional fashion market and brand loyalty.pdf (608.25KB)
- Technological advancements and B2B international trade.pdf (3.75MB)
- The application of human resource management policies within the marketing organization The impact on business and marketing strategy implementation.pdf (433.3KB)
- The digital marketing capabilities gap.pdf (810.4KB)
- The effect of technology, information, and marketing on an interconnected world.pdf ( bytes)
- The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing.pdf (415.46KB)
- The evolving role of artificial intelligence in marketing A review and research agenda.pdf (1.57MB)
- The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing.pdf ( bytes)
- Use of E-marketing tools as communication management in the tourism industry.pdf (525.23KB)