{"id":2966,"date":"2019-06-18T19:07:41","date_gmt":"2019-06-18T12:07:41","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2966"},"modified":"2019-06-18T19:07:52","modified_gmt":"2019-06-18T12:07:52","slug":"the-global-marketplace","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/06\/18\/the-global-marketplace\/","title":{"rendered":"The Global Marketplace"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Global Marketing Today<\/strong><\/h3>\n\n\n\n<p>The rapidly changing global environment provides both opportunities and threats. It\u2019s difficult to find a marketer today that isn\u2019t affected in some way by global developments.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Global firm  <\/h4>\n\n\n\n<p>A firm that, by operating in more than one country, gains R&amp;D, production, marketing, and financial advantages in its costs and reputation that are not available to purely domestic competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Global Marketing Environment<\/strong><\/h3>\n\n\n\n<p>Before deciding whether to operate internationally, a company must understand the international marketing environment. That environment has changed a great deal in recent decades, creating both new opportunities and new problems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deciding on the Global Marketing Organization<\/strong><\/h3>\n\n\n\n<p>Companies manage their international marketing activities in at least three different ways: Most companies first organize an export department, then create an international division, and finally become a global organization.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a71CyK7iV8Q\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p><strong><a href=\"https:\/\/drive.google.com\/open?id=1qSBenFnZvHoXj3Hb8h4dJghXNSq1xlTa\">The Global Marketplace<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Marketing Today The rapidly changing global environment provides both opportunities and threats. It\u2019s difficult [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2966"}],"version-history":[{"count":1,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2966\/revisions"}],"predecessor-version":[{"id":2968,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2966\/revisions\/2968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2967"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}