{"id":2957,"date":"2019-06-18T18:24:22","date_gmt":"2019-06-18T11:24:22","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2957"},"modified":"2019-06-18T18:24:37","modified_gmt":"2019-06-18T11:24:37","slug":"personal-selling-and-sales-promotion","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/06\/18\/personal-selling-and-sales-promotion\/","title":{"rendered":"Personal Selling and Sales Promotion"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Personal Selling <\/h3>\n\n\n\n<p>Personal presentations by the firm\u2019s sales force for the purpose of engaging customers, making sales, and building customer relationships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Person<\/h3>\n\n\n\n<p>Salesperson An individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building.<\/p>\n\n\n\n<p>Salespeople link the company with its customers. To many customers, the salesperson is the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sales force management<\/strong><\/h3>\n\n\n\n<p>Analyzing, planning, implementing, and controlling sales force activities<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> The sales force structure <\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Territorial sales force structure <\/li><li>Product sales force structure\u00a0  <\/li><li>Customer (or market) sales force structure  <\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Promotion <\/h3>\n\n\n\n<p>Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now. <\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UMueeB6Plqw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p><strong><a href=\"https:\/\/drive.google.com\/open?id=1wgdFXPRiBYCT4wn4OPE515vRSySVQFfX\">Personal Selling and Sales Promotion<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal Selling Personal presentations by the firm\u2019s sales force for the purpose of engaging customers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2957"}],"version-history":[{"count":1,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2957\/revisions"}],"predecessor-version":[{"id":2959,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2957\/revisions\/2959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2958"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}