{"id":2942,"date":"2019-06-17T16:35:30","date_gmt":"2019-06-17T09:35:30","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2942"},"modified":"2022-03-16T16:58:47","modified_gmt":"2022-03-16T09:58:47","slug":"place","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/06\/17\/place\/","title":{"rendered":"Place"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Supply Chains And The Value Delivery Network<\/strong><\/h2>\n\n\n\n<p>Producing\na product or service and making it available to buyers requires building\nrelationships not only with customers but also with key suppliers and resellers\nin the company\u2019s supply chain. <\/p>\n\n\n\n<p>This supply chain consists of upstream and downstream partners. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upstream<\/strong><\/h3>\n\n\n\n<p>from the company is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. Marketers, however, have traditionally focused on the downstream side of the supply chain\u2014the marketing channels (or distribution channels) that look toward the customer.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Downstream<\/strong><\/h3>\n\n\n\n<p>marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Channel Behavior And Organization<\/strong><\/h2>\n\n\n\n<p>Distribution channels are more than simple collections of firms tied together by various flows.  They are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.  <\/p>\n\n\n\n<p>Some channel systems consist of only informal interactions among loosely organized firms. Others consist of formal interactions guided by strong organizational structures.  Moreover, channel systems do not stand still\u2014new types of intermediaries emerge and whole new channel systems evolve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> <strong>Channel Design Decisions<\/strong><\/h2>\n\n\n\n<p>Like everything else in marketing, good channel design begins with analyzing customer needs.  Remember, marketing&nbsp; channels are really customer value delivery networks .<\/p>\n\n\n\n<p>Marketing channel design calls for:  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.analyzing consumer needs,  <\/li><li>2.setting channel objectives,  <\/li><li>3.identifying major channel alternatives, and <\/li><li>4.evaluating the alternatives. <\/li><\/ul>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1-lM-zuHYTfmAX7i_6TysaouNWq9EwfUB\/preview\" width=\"640\" height=\"480\"><\/iframe>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Manajemen Pemasaran Sesi 8\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FN0oOacd_PA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Supply Chains And The Value Delivery Network Producing a product or service and making it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2942"}],"version-history":[{"count":2,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2942\/revisions"}],"predecessor-version":[{"id":3275,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2942\/revisions\/3275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2943"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}