{"id":2884,"date":"2019-04-01T15:18:08","date_gmt":"2019-04-01T08:18:08","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2884"},"modified":"2022-03-16T16:54:16","modified_gmt":"2022-03-16T09:54:16","slug":"customer-value-driven-marketing-strategy-creating-value-for-target-customers","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/04\/01\/customer-value-driven-marketing-strategy-creating-value-for-target-customers\/","title":{"rendered":"Customer Value\u2013Driven Marketing Strategy: Creating Value for Target Customers"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Objectives Outline<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Objective 1  Define the major steps in designing a customer value\u2013driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Marketing Strategy (pp 212\u2013213)<\/li><li>Objective 2  List and discuss the major bases for segmenting consumer and business markets. Market Segmentation (pp 213\u2013221)<\/li><li>Objective 3  explain how companies identify attractive market segments and choose a market-targeting strategy. Market Targeting (pp 221\u2013228)<\/li><li>Objective 4  Discuss how companies differentiate and position their products for maximum competitive advantage. Differentiation and Positioning (pp 228\u2013236)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\n<iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1UO5UcpFZNJYMCP-nIEov0Zsj8QbAyEUl\/preview\" width=\"640\" height=\"480\"><\/iframe>\n<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Manajemen Pemasaran Sesi 5\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/7S0LEouDdU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Objectives Outline Objective 1 Define the major steps in designing a customer value\u2013driven marketing strategy: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":2,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"predecessor-version":[{"id":3272,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2884\/revisions\/3272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2885"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}