{"id":2872,"date":"2019-04-01T14:43:37","date_gmt":"2019-04-01T07:43:37","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2872"},"modified":"2022-03-16T16:50:33","modified_gmt":"2022-03-16T09:50:33","slug":"analyzing-the-marketing-environment-and-managing-marketing-information-to-gain-customer-insights","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/04\/01\/analyzing-the-marketing-environment-and-managing-marketing-information-to-gain-customer-insights\/","title":{"rendered":"Analyzing the Marketing Environment and Managing Marketing Information to Gain Customer Insights"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Analyzing the Marketing Environment<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives Outline<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Objective 1  Describe the environmental forces that affect the company\u2019s ability to serve its customers. The Microenvironment and Macroenvironment (pp 92\u201396)<\/li><li>Objective 2  explain how changes in the demographic and economic environments affect marketing decisions. The Demographic and Economic Environments (pp 96\u2013104)<\/li><li>Objective 3  Identify the major trends in the firm\u2019s natural and technological environments. The Natural and Technological Environments (pp 104\u2013108)<\/li><li>Objective 4  explain the key changes in the political and cultural environments. The Political\u2013Social and Cultural Environments (pp 108\u2013114)<\/li><li>Objective 5 Discuss how companies can react to the marketing environment. Responding to the Marketing Environment (pp 114\u2013116)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Managing Marketing Information to Gain Customer Insights<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Objectives Outline<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Objective 1 explain the importance of information in gaining insights about the marketplace and customers. Marketing Information and Customer Insights (pp 124\u2013126)<\/li><li>Objective 2 Define the marketing information system and discuss its parts. Assessing Information Needs and Developing Data (pp 126\u2013130)<\/li><li>Objective 3 Outline the steps in the marketing research process. Marketing Research (pp 130\u2013140)<\/li><li>Objective 4 explain how companies analyze and use marketing information. Analyzing and Using Marketing Information (pp 140\u2013144)<\/li><li>Objective 5 Discuss the special issues some marketing researchers face, including public policy and ethics issues. Other Marketing Information Considerations (pp 144\u2013149)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\n<iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1ynnJRLY19-GhqYp-UgxUkQUZ9HEMHeRW\/preview\" width=\"640\" height=\"480\"><\/iframe>\n<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Manajemen Pemasaran Sesi 3\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SFhqHGZhL20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing the Marketing Environment Objectives Outline Objective 1 Describe the environmental forces that affect the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":2,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":3270,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2872\/revisions\/3270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2873"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}