{"id":2867,"date":"2019-04-01T14:11:33","date_gmt":"2019-04-01T07:11:33","guid":{"rendered":"http:\/\/sinausethitik.com\/?p=2867"},"modified":"2022-03-17T12:23:07","modified_gmt":"2022-03-17T05:23:07","slug":"pertemuan-ke-2-manajemen-pemasaran","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/2019\/04\/01\/pertemuan-ke-2-manajemen-pemasaran\/","title":{"rendered":"Company and Marketing Strategy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Company and Marketing Strategy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Objective Outlines<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Objective  1  explain company-wide strategic planning and its four steps. Company-Wide Strategic Planning: Defining Marketing\u2019s Role (pp 64\u201366)<\/li><li>Objective  2  Discuss how to design business portfolios and develop growth strategies. Designing the Business Portfolio (pp 66\u201372)<\/li><li>Objective  3  explain marketing\u2019s role in strategic planning and how marketing works with its partners  to create and deliver customer value. Planning Marketing: Partnering to Build Customer Relationships (pp 72\u201373)<\/li><li>Objective  4  Describe the elements of a customer value\u2013driven marketing strategy and mix and the forces  that influence them. Marketing Strategy and the Marketing Mix (pp 74\u201379)<\/li><li>Objective  5  List the marketing management functions, including the elements of a marketing plan,  and discuss the importance of measuring and managing marketing return on investment. Managing the Marketing Effort and Marketing Return on Investment (pp 79\u201384)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"> <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1Pkd2hCIngjHqJErcJwTXRrpzi0EX7tFT\/preview\" width=\"640\" height=\"480\"> <\/iframe><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Manajemen Pemasaran Sesi 2\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/5Wu4scu5dK0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Company and Marketing Strategy Objective Outlines Objective 1 explain company-wide strategic planning and its four [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-2867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manajemen-pemasaran"],"_links":{"self":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/comments?post=2867"}],"version-history":[{"count":4,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2867\/revisions"}],"predecessor-version":[{"id":3281,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/posts\/2867\/revisions\/3281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media\/2868"}],"wp:attachment":[{"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/media?parent=2867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/categories?post=2867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nscpolteksby.ac.id\/dosen\/eko-tjiptojuwono\/wp-json\/wp\/v2\/tags?post=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}