{"id":111,"date":"2013-06-14T03:43:00","date_gmt":"2013-06-14T03:43:00","guid":{"rendered":""},"modified":"2017-05-01T07:15:39","modified_gmt":"2017-05-01T07:15:39","slug":"pemasaran-2","status":"publish","type":"post","link":"https:\/\/nscpolteksby.ac.id\/administrasi-bisnis\/2013\/06\/14\/pemasaran-2\/","title":{"rendered":"PEMASARAN"},"content":{"rendered":"
<\/a><\/div>\n

APA YANG DIPASARKAN<\/p>\n

ada 10 macam produk yang dipasarkan
1. Barang (mobil, TV, radio, HP, mesin dan sebagainya)
2. Jasa (penerbangan, hotel, sewa mobil, salon kecantikan, perbankan,  
    jasa hukum, kesehatan, pelatihan, konsultan).
3. Pengalaman (Experience)
4. Event (pameran seperti jakarta fair, berbagai pameran, olahraga).<\/p>\n

5. Person (orang), misalnya pemasaran selebriti, presenter, petinju, pengacara, motivator mempunyai
    manajer.
6. Place (tempat)
7. Property. Properties merupakan hak kepemilikan yang tak terlihat baik “real property” seperti real estate
    atau “financial property” seperti stocks and bonds. Properties dapat diperjualbelikan dan ini memerlukan
    pemasaran.
8. Organisasi. organisasi berusaha membangun citra yang kuat dan unik di benak “target publics” mereka,
    seperti kantor pos beriklan “kita ada karena anda”…..PN Pegadaian “memecahkan masalah tanpa
    menimbulkan masalah”
9. Informasi (Information). Informasi bisa diproduksi dan dijual seperti produk. Universitas dan berbagai
    sekolahan menjual informasi kepada orang tua mahasiswa\/murid, mungkin berupa brosur.
10. Ide (Ideas). setiap “market offering” mencakup suatu ide dasar. misalnya Charles Revson dari Revlon
      mengatakan “In the factory, we make cosmetics; in the store we sell hope”. Seorang wanita membeli
      lipstik buatan Revlon mempunyai harapan agar setelah memakai lipstik menjadi lebih cantik.
      sebetulnya produk\/barang dan jasa bisa menjadi media\/perantara untuk menyampaikan beberapa ide
      atau manfaat.<\/p>\n

PEMASAR DAN PROSPEK<\/p>\n

Pemasar ialah seorang yang mencari suatu respons (perhatian, pembelian, “a vote”, donasi\/sumbangan) dari pihak lain yang disebut prospek. Pemasar yang terampil dalam menstimuli\/meransang “demand” terhadap jenis produk yang akan dijualnya. <\/div>\n
ada 8 jenis demand:<\/div>\n
1. Negative demand<\/div>\n
    Konsumen tidak menyukai produk yang ditawarkan bahkan mungkin bersedia untuk membayar demi <\/div>\n
    menghindarinya.<\/div>\n
2. Non existent demand<\/div>\n
    Konsumen mungkin tidak menyadari atau bahkan tidak tertarik pada produk yang ditawarkan.<\/div>\n
3. Latent demand<\/div>\n
    Konsumen mungkin sangat membutuhkan produk tersebut tetapi bisa dipenuhi dengan produk yang sudah  <\/div>\n
    ada. misalnya orang ingin menikmati musik tanpa mengganggu orang lain, hal ini dilihat oleh Sony <\/div>\n
    perusahaan jepang sebagai peluang diciptkan produk walkman.<\/div>\n
4. Declining demand<\/div>\n
    Konsumen mulai mengurangi pembelian terhadap produk yang ditawarkan atau tidak membeli sama <\/div>\n
    sekali.<\/div>\n
5. Irregular demand<\/div>\n
    Konsumen membeli produk berbeda\/bervariasi secara musiman, bulanan, mingguan, harian bahkan jam-<\/div>\n
    jaman.<\/div>\n
6. Full demand<\/div>\n
    Konsumen membeli semua jenis produk yang ditawarkan di pasar.<\/div>\n
7. Overfull demand<\/div>\n
    Konsumen lebih banyak, yang bersedia membeli produk yang ditawarkan.<\/div>\n
8. Unwhole some demand<\/div>\n
    Konsumen mungkin tertarik pada produk yang tak diinginkan konsekuensi sosialnya, misalnya narkoba, <\/div>\n
    petasan, barang bajakan, barang selundupan, dan barang curian.<\/div>\n","protected":false},"excerpt":{"rendered":"

APA YANG DIPASARKAN ada 10 macam produk yang dipasarkan1. 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