Product, Services, and Brands
Building Customer Value
- Objective 1 What Is a Product?
- Objective 2 Product and Service Decisions
- Objective 3 Services Marketing
- Objective 4 Branding Strategy: Building Strong Brands
Developing Product
And Managing The Product Life Cycle
- Objective 1 New Product Development Strategy
- Objective 2 The New Product Development Process
- Objective 3 Product Life-Cycle Strategies
- Objective 4 Additional Product and Service Considerations
