Pricing
Understanding And Capturing Customer Value
- Objective 1 What Is a Price?
- Objective 2 Major Pricing Strategies
- Objective 3 Other Internal and External Considerations Affecting Price Decisions
Pricing Strategis
Additional Considerations
- Objective 1 New Product Pricing Strategies
- Objective 2 Product Mix Pricing Strategies
- Objective 3 Price Adjustment Strategies
- Objective 4 Price Changes
- Objective 5 Public Policy and Pricing
